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EPAPA
2023

Co-Founder & Lead Designer

  • This was my first job in Berlin, Germany, where I was a founding member of a startup company that develops math education apps for students. I worked as the lead designer from its inception.

  • I was responsible for and produced all of the company's overall designs, including the brand concept, logos, characters, 2D & 3D animations, UI, graphics, presentations, and storyboards. I also created landing pages.

Showreel animation

  • For the first time, as a founding member and lead designer of a startup, I had the opportunity to lead the creation of all overarching concepts and designs, from the logo to character design.

  • The name EPAPA was derived from "Education (E)" + "Papa (PAPA)," leading us to naturally decide on a logo featuring a panda. This choice was made to present a friendly animal character through which students could easily engage with educational applications.

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Logo design

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Chracter design

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T-pose sketch for 3D modeling

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Storyboard for 2D animation

  • Creating characters with compelling stories was essential for engaging students' interest. Aero, depicted as both a student and an astronaut, Zeus, his canine sidekick, and Epapa, the namesake of our company and a teacher leading the educational animations, were at the heart of our narrative.

  • Aero and Zeus, who struggle with mathematics, embark on a journey across the universe and ultimately crash-land on Earth. Their quest for knowledge begins under the tutelage of Epapa, a master mathematician.

  • In my efforts to make our content even more appealing to students from a design perspective, I developed graphics and animations featuring a unique sketch-like aesthetic, as if drawn with crayons. This approach was not only innovative but also warmly received during our personal visit to a Berlin school, where students expressed their satisfaction with the style.

  • As a founding member, my contribution to branding was significant, incorporating these engaging educational narratives and distinctive visual styles to create a memorable and effective learning experience.

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Landing page UI design

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Main page UI design

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  • I was given the opportunity to produce the graphics needed for landing pages, websites, and other online platforms.

  • I selected colors suitable for differentiation and to stand out among competitor education sites, designing the website within a cohesive color scheme.

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Introducing Voice of Epapa

Animation for Holloween Posting (Loop)

  • I also created animations and graphics for social media campaigns and presentations for competitive pitches.

Graphics for

Social Media Campaign

Phone

Email

+33 7 49 57 15 63

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© Daegi Yoon. All rights reserved, 2023.

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